Launching a suncare brand by Sofia Vergara.

  • Beauty
  • Digital Brand Kit
  • Wireframe + Prototyping
  • Digital Design / UI + UX

toty was created as a partnership between Sofia Vergara’s passion for suncare and Cantabria Labs’ scientific formulation, together innovating accessible SPF products. We approached the e-commerce experience by injecting latin allegria into a friendly interface. The brand kit was revitalized to better fit an engaging and playful site design. We leaned on a juicy color palette, lots of movement through scrolling text, and gamification of sections that encouraged discovery and interactive shopping.

Live site

A fresh, friendly, and easy-to-use layout is complemented by bright color blocks, micro-interactions, and golden rich imagery & videos.