Industry
- Beauty
- Digital Brand Kit
- Wireframe + Prototyping
- Digital Design / UI + UX
toty was created as a partnership between Sofia Vergara’s passion for suncare and Cantabria Labs’ scientific formulation, together innovating accessible SPF products. We approached the e-commerce experience by injecting latin allegria into a friendly interface. The brand kit was revitalized to better fit an engaging and playful site design. We leaned on a juicy color palette, lots of movement through scrolling text, and gamification of sections that encouraged discovery and interactive shopping.
Live siteA fresh, friendly, and easy-to-use layout is complemented by bright color blocks, micro-interactions, and golden rich imagery & videos.
