A unique approach to a new kind of dog food.

  • Pet
  • Website Design / UI + UX
  • Content

PURE is everything your dog needs—and absolutely nothing they don't. PURE delivers results you can see from your pet’s first bowl and it is the best way to invest in the health, happiness, and longevity of your four-legged companion.

Live site

Most dog brands speak to suburbanites, and lean into a cutesy vibe. Our editorial approach is what makes PURE unique & differentiates them in the market, succeeding in creating a dog brand that feels like no other.

Inspired by an aesthetic that looks less like dog food—and more like something that actually belongs in your refrigerator, we approached the website design to be modern and interactive that set the standard for dog food.