Branding and digital presence for neo-heirloom jewelry.

  • Fashion
  • Brand Identity
  • Information Architecture
  • Wireframe + Prototyping
  • User Journeys
  • Digital Design / UI + UX

IVI Jewelry creates neo-heirloom pieces, designed in Los Angeles and hand crafted in Italy. We approached a brand refresh by preserving the logo, refining the existing elements, introducing a new tightened up color palette with a vibrant green accent, and switching to a new type system with different weights of Helvetica Neue. The new brand was then applied to the new website, a completely re-imagined experience which immerses the user in the world of IVI through a clean, art-gallery-esque shoppable interface.

Live site

Through a minimal color palette and simplistic design, IVI’s style and product content is allowed to hold more space. Rich imagery and video with spare messaging creates a bold, modern experience that lets the jewelry speak for itself.

Utilizing lifestyle imagery throughout the product sort, IVI’s personality is injected in an editorial and intentional way.