Packaging and brand design for a coveted beauty product.

  • Beauty


  • Branding
  • Strategy
  • Content
  • Packaging
  • Digital Design

Created by Iván Pol, renowned celebrity facialist and the creator of the method responsible for some of the world's most beautiful faces, the 'Secret Sauce' by BEAUTY SANDWICH is in a category of its own. Willa was tasked with defining an identity system, packaging design, content strategy, and digital home for this coveted product.

Live site

Our packaging experience is a playful nod to classic sandwich packaging. From a washable & reusable lunch bag, to a deli wrap that serves as packing paper. The full system is designed for the monochromatic, chic, and sandwich-obsessed.