Bold e-commerce for the leader in athleisure.

Shopify PLUS
  • Fashion
  • Digital Strategy
  • Information Architecture
  • Wireframe + Prototyping
  • User Journeys
  • Digital Design / UI + UX

Adanola is everybody's everyday uniform. Based in the UK, Adanola is designed to be as versatile as your lifestyle. They are on a mission to create high quality activewear and wardrobe essentials accessible to everybody.

Adanola brought on our team to launch the 2.0 version of their website on Shopify PLUS. We focused on optimization, style, motion and community engagement.

Live site

We collaborated with the Adanola team to create a distinctive brand aesthetic, better reflecting the brand’s overall ethos and and creative ambition. Refreshed typography, color, UI, and brand systems were established in the brand book.

The site is home for the brand to live and grow – it’s playful to navigate, and thoughtful in its design, acknowledging the ease of Adanola in a simple and functional manner. Prioritizing editorial layouts of copy and larger imagery reflected the brand’s new content strategy & creative direction.

The digital design system was frame-worked to be iterated upon. Giving the internal team the ability to create bespoke page layouts, controlled through a user friendly and intuitive content management system.