VLe is Luxury street wear apparel and accessories brand that has core sustainable & ethical values. the pieces are unisex, Approachable and wearable for the everyday. we approached the design with this lens, creating a brand identity and web presence which HIGHLIGHTS quality and sleek modernism.

  • Strategy
  • Brand Identity
  • Web Design
  • Web Development

The identity utilizes sleek and minimal elements through logo, type, and modest color in order to emphasize the bold, rich photography. The result is a sleek and powerful presence rooted in the quality and detail of the products.

The VLE monogram is used largely and boldly throughout the brand in marketing materials and advertisements.

The website utilizes a minimalist, clean layout with sections that rigidly adheres to a grid for a modular, flexible system.